Swoop: Building a challenger brand
From startup to national scale. Building a distinctive brand, leading award-winning creative and scaling marketing, digital and customer experience capabilities to drive commercial growth.
Swoop | Brand Strategy / Creative Leadership / E-commerce & Growth / Customer Experience
This Beach is a Coupon
A beach-sized coupon with an expiration date determined by the tide. An unconventional approach to turning a promotional airfare sale into a brand moment.
Swoop | Strategy / Creative Leadership / Integrated Campaign / Activation
Warmest Hoodie Ever
The first hoodie that could help take you somewhere warmer. An unexpected fashion-inspired product launch that transformed affordable airfare into something you could actually wear.
Swoop | Brand Storytelling / Product-Led Marketing / Creative Commerce
Gas Gag OOH
A culturally relevant campaign connecting the rising cost of driving with an alternative way to travel.
Swoop | Brand Storytelling / Creative Campaign / Cultural Relevance
