Big thinking.
Bold ideas.
Real impact.
Creative brand strategy, bold storytelling and commercial growth.
I'm Kelly Steward, a marketing executive and creative strategist who builds distinctive brands, leads ambitious teams and turns big ideas into meaningful business results.
My work spans breakthrough creative campaigns, consumer brand strategy and scaling marketing organizations.
THE IMPACT
Big ideas. Measurable results.
~$450M+
E-commerce scale
Annual direct web revenue under accountability at Swoop
~$12M+
Budget Management
Annual marketing budget under leadership oversight
98%
Consumer Advocacy
Surveyed Swoop travellers who reported recommending the airline to a friend
Case Studies
A selection of brands I've helped build, campaigns I've helped shape and business challenges I've helped turn into meaningful results.
01 / SWOOP
Building a challenger brand.
From startup to national scale. Building a distinctive aviation challenger brand, leading creative direction and scaling marketing, digital and customer experience operations to drive commercial growth and brand loyalty.
02 / THIS BEACH IS A COUPON
Creative that gets people talking.
Turning unexpected ideas into award-winning campaigns. Combining bold storytelling, cultural relevance and integrated marketing to capture attention, spark conversations and create meaningful brand connections.
03 / WARMEST HOODIE EVER
Bringing beloved brands to life.
Connecting fashion, lifestyle, food and retail brands with consumers. Developing strategic positioning, engaging content and memorable experiences that build relevance, strengthen relationships and inspire engagement.
What people are saying
“Kelly is the driving force behind [WestJet's strategic partnerships and brand activations], making resource and cost-conscious decisions that deliver outsized impact and high-visibility returns without compromising quality.”
— 2026 WestJet Group President's Award Nomination
Kelly is an amazing leader… What is most admirable and inspiring, is that despite how overwhelming our [airline] operations have been, Kelly is always positive (and adds in lots of humor).”
— 2022 WestJet Group Presidents Award Nomination
Let’s connect
Reach out and let’s schedule an introductory chat.
Good ideas. Occasionally delivered.
Thoughts on brands, creative thinking and marketing that makes an impact. No inbox clutter.